The music video. Who remembers when this art form actually meant something? That was back when MTV and other “music video channels” actually played music videos for music fans. The platform was once used as a way to introduce new sounds to a new audience. And it worked from where we sat. At least for the likes of Dank Lucas, TimS and J.C.

Thankfully though, some of our favorite artists are still creating them. And they’re doing so with a message attached more times than not. Whether the music video goes hand-in-hand with the song itself, or brings a new perspective to the viewer, the cinematic quality of videos old and new should be celebrated for the masterpieces they are. And you best believe we’ll be celebrating our favorites, from all genres, from here on out…

• Eminem – “3 A.M.” – Maybe its the initial shock of it, but this is mad impressive. I was absolutely uniterested in Eminem’s comeback album and after hearing this song previously I was like “eh..” But this video is dope as fuck. The imagery is so incredible that I just had to keep playing it over and over after I first saw it. – Dank Lucas

• Ice Cube – “Gangsta Rap Made Me Do It” – Seeing the kids being brainwashed (and the distributing of blame) in the classroom is not very different from the way we grew up ourselves. The history books, the churches, the ideals our parents passed down as the “right way” to live our lives, should all be subject to questioning should some confusion arise. Cube’s lyrics and the familiar images in this video are powerful. – J.C.

• El-P – “Deep Space 9mm” – I never enjoyed NYC as much as I do when it’s portrayed in rap videos. Whether it’s the neighborhood of angry looking ruff-ryders popping wheelies on ATV’s, or the less than glamorous everyday feel of this video… this is as independent as the music itself.  So low-budget you say to yourself “I could’ve done better,” but guess what? You aren’t creative or cool enough, so you didn’t. – TimS

• Madvillain – “All Caps” – Hip Hop and Comic books. Need I say more? – TimS

• KRS-One and Marley Marl – “Hip Hop Lives” – Back when Nas declared “Hip Hop Is Dead” there were too many people that misunderstood what he was trying to say, which was that the Johnny-come-lately-on-the-radio garbage won’t stand the test of time. Since then former adversaries KRS-One and Marly Marl joined forces a few years back to create a criminally overlooked album that spawned this old school video, to help remind the young heads what it means to last forever. – J.C.

• Nas – “Be a Nigger Too” – This is the reason i fell in love with hip hop… uncensored expression, fly shit, and the denouncement of hate. Plus we get the sick spoken piece at the beginning! Nasty Nas at his finest. Oh yeah, and Rik Cordero owns music videos right now like Lebron’s gonna own the Magic next round! (Sorry Hawks and Celtics fans.) – Dank Lucas